A cease-and-desist letter in your inbox or by email — for many people, that’s a shock. Anyone who doesn’t react correctly straight away risks substantial follow-on costs.

The cease-and-desist letter: take it seriously

A copyright cease-and-desist letter is a serious legal warning. It demands that you stop a particular behaviour — for instance the unauthorised use of a photo, a graphic or a text on your website. Anyone who ignores such a letter risks a preliminary injunction, court proceedings and significantly higher costs.

The most common mistakes after receiving a cease-and-desist letter

  • Leaving the letter unanswered or ignoring it
  • Signing a pre-formulated cease-and-desist undertaking unchecked
  • Commenting publicly on the content (e.g. on social media)
  • Negotiating with the sender on your own

What you should do immediately

Stop the challenged use without delay — remove the relevant image, text or file from your website. This prevents further damage from accumulating. After that: get legal advice before signing any documents or making any payments.

The enclosed cease-and-desist undertaking is particularly delicate: it is usually drafted in favour of the sender and often contains overly broad declarations.

A signed cease-and-desist undertaking is binding — and cannot be withdrawn unilaterally.

A modified cease-and-desist undertaking as the solution

A cease-and-desist undertaking drafted by counsel — modified to limit the obligation to the conduct actually challenged — sets a proportionate contractual penalty and preserves room for similar future uses. It eliminates the so-called risk of repetition without you taking on excessive obligations.

This article is for general information and does not constitute legal advice in any specific case.