Insights · 37 articles across 4 topic areas

Insights & Guides

Practical knowledge from our core practice — trademark law, copyright law, unfair-competition law (UWG), family law and cross-cutting IP advice. Explained for businesses, private individuals and families. We're rolling out English-language articles step by step; clusters without EN articles yet will take you to the German pages.

English-language articles

We're publishing English pieces step by step. New articles appear here as they are released.

Copyright Law
2 May 2026 · 4 min

Damages in copyright law — how is the claim calculated?

Licence analogy — how high are claims for copyright infringements really? Overview for clients in cease-and-desist and litigation.

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Copyright Law
2 May 2026 · 4 min

Using images and photos legally safely on websites and social media

Stock photos, Google image search, Pinterest, AI-generated images — which images may a business use, and when? A practical overview of licences, attribution and cease-and-desist traps.

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Copyright Law
2 May 2026 · 5 min

Open source software in the enterprise: licence compliance and risks

GPL, MIT, Apache, AGPL — open-source licences are no free pass. Which duties exist, what threatens on breach, and what businesses should check before every M&A audit.

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Copyright Law
2 May 2026 · 5 min

Storage media levy (SMV): AUME back-claims, refurbished devices, cloud storage and other demands

AUME (austromechana) claims the storage media levy retroactively from manufacturers and dealers — including on refurbished devices. What's legally disputed and how to defend.

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Copyright Law
26 April 2026 · 3 min

AI and copyright — the new risks for businesses in 2026

ChatGPT, Midjourney and the like produce text, images and video in seconds. What this means in copyright terms — training data, work quality, EU AI Act and concrete compliance.

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Unfair Competition Law
26 April 2026 · 2 min

Comparative advertising — when is it permitted, when unfair?

Comparative advertising is generally allowed in Austria — but tied to strict UWG conditions. What you may do, what the trap is.

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Greenwashing stop: generic claims such as climate-neutral become unlawful on 27 September 2026 (EmpCo Directive) Unfair Competition Law
26 April 2026 · 3 min

EmpCo Directive: what changes for sustainability advertising in 2026

EU Directive 2024/825 (EmpCo) tightens the rules for environmental and social claims. What businesses in Austria must observe in advertising from 2026.

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Copyright Law
26 April 2026 · 2 min

Copyright cease-and-desist letter received — what now?

Copyright cease-and-desist letter in your inbox? Immediate legal help from Tonninger Schermaier & Partner, Vienna. Fast initial assessment on business days — within 24 hours at the latest.

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Unfair Competition Law
26 April 2026 · 2 min

Hidden advertising and influencer marketing — when disclosure is mandatory

When must an influencer post be disclosed as advertising? Which duties apply — and which risks await businesses that fail to comply.

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Trademark Law
26 April 2026 · 3 min

Filing a trademark in Austria — explained step by step

How does the trademark filing process work in Austria? We explain the search, class selection, filing with the Patent Office and registration — clearly, for businesses.

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Unfair Competition Law
26 April 2026 · 2 min

Misleading advertising — where the line between permitted and prohibited runs

What counts as misleading advertising under the Austrian UWG? Common case groups, classic risks in online commerce, and how businesses can protect themselves effectively.

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Trademark Law
26 April 2026 · 2 min

Trademark filing — what does it cost in Austria, the EU and internationally?

What does a trademark filing cost? Flat fee plus office fees — transparently explained for Austria, the EU and international protection.

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Trademark Law
26 April 2026 · 2 min

Trademark infringement — cease-and-desist letter received, what to do?

A cease-and-desist letter for trademark infringement must be taken seriously. What to do immediately, which mistakes to avoid — and how we defend you.

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Unfair Competition Law
26 April 2026 · 2 min

UWG cease-and-desist received — what to do immediately

A UWG cease-and-desist is no minor matter. What to do immediately, which mistakes to avoid and how a modified undertaking protects you.

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Trademark Law
26 April 2026 · 2 min

Trademark search — why it's essential before every filing

A trademark search uncovers conflicting marks before you file. What it covers, what it costs — and which risks it prevents.

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Trademark Law
26 April 2026 · 2 min

Word mark or combined word/figurative mark? — what you should really protect

A word mark protects only the lettering, a combined mark the logo. Which variant makes sense for your brand — and when filing both in parallel pays off.

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